Audience Ratings: Radio, Television, Cable Audience Ratings: Radio, Television, CableDOI: info:10.2307/3105015v. 28704–706Bird, William L. 1987. [Book review] "Audience Ratings: Radio, Television, Cable." Technology and Culture, 28, 704–706. https://doi.org/10.2307/3105015.More...ID: 77601Type: book_reviewKeywords: NMAH; Book_review